Link exchange is the popular method of increasing page rank and generating maximum incoming traffic. Link exchange is simply the exchange of your links with others. It is now used by almost every site in order to improve rankings and popularity. Link Exchange was and still is one of the best ways of ranking your site or page higher on the search engines .

 you will see the boost in web traffic coming through search engines. Your increasing link popularity results in more traffic, high page rank and a major source of income.